Hakkert Product Support advises and coaches manufacturers, importers and suppliers when launching new products onto the market. Hakkert Product Support offers its services to the entire horticulture sector, it specialises in fruit growing, strawberry growing and the tree nursery sector. The services on offer include: Supervising market introductions of crop protection products, fertilisers, plant strengtheners, organic control products, adjuvants and materials that are used within horticulture. In collaboration with and for its customers, HPS develops strategies to launch new products onto the market in a way that offers the greatest possible chance of success. HPS does this by drawing on its years of experience and specific expertise in horticulture.

HPS can help in the following areas:

• Establishing a strategy plan including (demonstration) trials and promotional activities.
• Setting up and, if required, (arranging the execution of)/ executing demonstration trials including the selection of the most suitable locations.
• Setting up and, if required, executing registration research (GEP and TNG certified).
• (Support and advice for) communicating trial results and product information to intermediaries.
• Advice for determining the positioning of a product per crop with respect to other products.
• Advice related to promotional and commercial support of the introduction (advertising campaign, trade shows, open days, growers' meetings, etc.).
• Advice regarding the choice of the most suitable distribution channel.